Coach Prime’s daughter signs NIL deal

The daughter of Deion Sanders, Alabama A&M guard Shelomi Sanders, has signed a NIL deal with Dexcom U.

Dexcom U is the NIL arm of Dexcom, the company is a “pioneer in continuous glucose monitoring (CGM). CGM is a way of observing and checking glucose levels via a small wearable device. 

Dexcom U is the NIL arm of Dexcom and touts itself as “the only NIL program dedicated to supporting college athletes with diabetes.” The program shines a light on collegiate athletes with diabetes and has a goal of inspiring diabetics who play sports, aspire to do so, participate in physical athletes, and not let diabetes stand in their way. 

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